Web Prescience helps you recognize and understand what is changing, and the impact those changes will have on your web sites and projects.
"If you aren't asking yourself this, but instead are dutifully making your site responsive or enabling mobile content delivery technologies, I suspect you are misunderstanding the basics of search engine optimization..." from 2015
"More than half of the so-called SEO people out there are not really SEOs. They are writers, content producers, researchers, public relations specialists (specializing in things like outreach or promotion), auditors, and analysts...If you aren't willing to self-identify as what you really are, and are good at, the declining acceptance of general-purpose SEO will put you out of business..." from August 2015
"Now that we know for sure Google wants SEOs to suffer and wants all the cash for itself, we should be MORE careful to not follow the bait into their traps. Pay attention, yes. Discuss the SEO, yes. But whine about the tactics and point out the details and try and make the top ranking sites look bad? No. Karma, baby. It'll come back to you." from May 2014